4 What are the 6 original Monopoly pieces?.3 How many pieces are in the original Monopoly?.2 What were the 10 original Monopoly pieces?.1 What were the original Monopoly playing pieces?.Kevin Boyd is a Louisiana-based writer and commentator who has been previously published by, , the Foundation for Economic Education, the R Street Institute, the Capital Research Center, and other media outlets. ![]() Maybe politicians, the media, and culture warriors can take some lessons from this. Thankfully, leaving the final decision to Monopoly fans will decrease the likelihood of alienating an iconic product’s loyal consumer base. While it’s likely that many-if not all-of the original game pieces will be kept, by putting the game up for a vote, Hasbro risks turning Monopoly into New Coke. Middle America made Monopoly such a global icon in the first place. If the voters decide to replace iconic symbols such as Top Hot with emojis, a backlash could follow. Which brings us back to the Monopoly token selection contest. Middle America likes to hold on to what they still have. In an ever-changing America still troubled by war and by an economy which has seemingly left much of the country behind, there is still comfort in the familiar. It’s the same reason classic TV shows remain popular on both cable and digital broadcast and Hollywood is rebooting every old classic it can find. We saw this in the recent presidential election, as middle America flocked to the slogan “Make America Great Again” and a promise the return of a nostalgic, idealized America. And they’re not the only part of middle America that feels threatened-many are becoming resistant to change and are want to preserve their traditions. For example, some Christians believe they are no longer welcome in American society. There is a growing sense that American culture is under attack. This is especially true in a country that is changing too fast for the middle-American consumer, which helped make the game so popular in the first place. Just like Coca-Cola, Monopoly is a traditional American brand, and Americans have not always been receptive to major changes to their favorite products. Consumers who grew up on the iconic soft drink didn’t like the new formula.ĭespite the fact that Hasbro is rallying the support of Monopoly fans to make changes, it’s easy to see emoji and hashtag pawns backfiring. Most experts praised Coca-Cola at the time.Įventually, Coke was forced to bring back Coca-Cola Classic in the wake of a public outcry. Coca-Cola decided to deliver a knockout blow to Pepsi and introduce New Coke, a change to the brand’s century old formula. Coca-Cola had been the dominant product of choice since World War II-until Pepsi began increasing its market share. ![]() In 1985, the cola wars were in full swing. McDonald’s even runs an annual promotion based on Monopoly.īut before deciding to change such a legendary game so completely, Hasbro would be wise to learn lessons from other products that underwent drastic changes-the most famous being the launch of New Coke. Now an iconic part of American culture, the game is sold in 114 countries (as of 2015). Monopoly was first commercially sold in 1935 by Parker Brothers, and became an instant hit in the wake of the Great Depression. According to CNN, the options were “ inspired by pop culture and the media,” and include a hashtag, several different emojis, a monster truck, a speedboat, a computer, a flip-flop and a moped. ![]() This time around, voters can opt to keep all eight current game pieces or they can replace them with 8 out of 56 new symbols. Iron, Sack of Money, Lantern, Cannon and Horse and Rider were among those liquidated in the past by Monopoly fans. Occasionally, Hasbro and Monopoly’s original owner, Parker Brothers, would replace one piece at a time through a fan vote. ![]() Monopoly’s current tokens are Scottie Dog, Shoe, Wheelbarrow, Race car, Thimble, Battleship, Top Hat and, the newest piece, Cat.
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